I produced an innovative LA tour for Briogeo that featured a custom glass truck, inviting participants to step inside and create their own 90s-inspired camcorder reel while receiving complimentary product samples. The initiative kicked off with an exclusive VIP party, generating excitement for the subsequent stops at The Grove, Americana, Ulta, and Salon Centric. Additionally, we orchestrated Sephora takeovers at both The Grove and Americana, transforming these stores with eye-catching graphics and offering scalp analysis services to enhance customer engagement and showcase Briogeo's commitment to personalized hair care.