For this initiative, I spearheaded and implemented Love, Beauty & Planet misting stations at various shuttle stops around Coachella, providing attendees with a refreshing escape from the heat. This project not only enhanced comfort for festival-goers but also fostered brand loyalty by distributing festival fanny packs filled with swag and introducing them to each collection through scented mist. Additionally, I coordinated accommodations and transportation for VIP influencers, ensuring a seamless and enjoyable experience throughout the event.