July 2022

Alongside MKG Productions, I produced a mobile truck photo booth for Maui Moisture during the Essence Festival, we scouted a strategically located parking lot in a high-traffic area to maximize visibility. To enhance our out-of-home efforts, we utilized augmented reality posters around the city to drive additional engagement. To kick off the pop-up we started with an influencer dinner for Maui Moisture's Curlsquad, providing an exclusive platform for influencers to connect and share their experiences. Throughout the pop-up, attendees had the opportunity to demo the products, create captivating video reels, and win Maui Moisture products while actively engaging with the Curlsquad, which fostered a vibrant community atmosphere around hair care and empowerment.