USTA NET GEN KIDS

September 2022

For this porject, I co-led an initiative under MKG productions for the United States Tennis Association to develop a Kids Zone at the US Open, where we transformed the space into an engaging relay race that highlighted the importance of participating in various sports. This event spanned the entirety of the two-week tournament, allowing us to reach and inspire numerous young attendees. Additionally, we created the Smashie booth, featuring an animatronic arm that interacted with a tennis ball, triggering a confetti explosion when hit. This booth produced slow-motion video reels, drawing significant interest and enthusiasm from participants. Overall, these activities contributed to our goal of member acquisition for the USTA, fostering a deeper connection between youth and the sport of tennis.